The customer contacted me to develop the site, but at the meeting she said she wanted to do a complete rebranding:
NAMING
positioning
DESIGN FOR SOCIAL MEDIA
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I made:
THE NAME was supposed to reflect the concept. Associations: tranquility, comfort, nature, plant drawing, special approach, health.
My associations after the conversation with the customer:
"IT'S LIKE BEING IN A BLOOMING GARDEN AND FEELING A LIGHT BREEZE ON YOUR SKIN"
POSITIONING is not just a beauty salon,
but a special place where people are accepted only
by appointment. So the name came to my mind:
«BEAUTY BOUTIQUE»
DESIGN — the mood and feelings needed to be "sewn" into the design. Therefore, I chose a shade of green with a "golden" to support the mood of the blooming garden, and at the same time, add a little luxury. Beige is a reference to the interior of the beauty space. A shade of gray gives status,
and the floral pattern from the walls turned into a
VECTOR DRAWING
ADDITIONALLY, THE DESIGN OF PRINTED PRODUCTS FOR THE BEAUTY BOUTIQUE WAS DEVELOPED
AND A DESIGN FOR SOCIAL MEDIA
Made on
Tilda